Ready to create the new page for the booming clothing market of Guangzhou

-- YI MA Clothing Plaza devotes itself to create the international clothing trade platform

Guangzhou is located in the middle south of Guangdong Province, north of the Pearl River Delta and lies close to Hong Kong, and Macau. Situated in such an excellent geographical region, it is always lead the fashion trend of Chinese clothing development. Guangzhou Liuhua clothing commercial circle is the one of the biggest clothing wholesale trade area in China, which crosses liuhua Road, Huanshi Road west, and Zhanxi Road. Its annual sales volume has reached over hundreds of million, and there are many merchants, who come from thirty different native provinces, Russia, Eastern Europe, and Southeast Asia, visit there everyday. In 2007, another powerful group ---- YI MA Clothing Plaza joined the commercial circle. Thus, Liuhua clothing commercial circle will be more mature and be stronger than before.

YI MA Clothing Plaza, which is going to open in August in 2007, has been finished the construction of the building’s main body, and has been start to rent. It focuses on the high-class brand orientation, and cooperates with other well-known firms to create the international trade platform.

Over more than two decades, Guangzhou clothing market has experienced twice big change, which is changed form traditional trade market to formal managing and complete facilities of serving function, and from worse managerial system of wholesale market to formal planning and management, clear and logical market distribution. As the development of the economic globalization, Guangzhou clothing market must accept the new challenge that linking with international clothing market. Such as, to develop multi-functional (trade, information, service and electronic business) business, and make it possible.

Consequently, Guangzhou YI MA Clothing Plaza is aiming at reaching the international standard and creating the international trade platform for Guangzhou clothing market by cooperation.

The plaza, a key project of government, was invested a billion RMB, and has gained the support by Guangzhou Government. It lies where a hinge between Guangzhou Huanshi Road West and Zhanna Road, which is very close to Guangzhou train station, Liuhua station, etc --- the heart of Liuhua commercial circle and the pivotal position for transportation in Guangzhou; it is also the main trade area of Guangzhou clothing wholesale and retail. There are several big clothing wholesale markets around there, such as, Baima building, Liuhua clothing wholesale center, etc. It is obvious that the advantages of location would be a basic successful element of creating international clothing trade platform in the further.

The plaza, with an area of over 30,000㎡ and with a building area of 100,000㎡, is composed by two-storey underground and ten-storey building. The two-storey underground are parking lot, the clothing wholesale shops are distributed from the ground floor to the second floor, and the offices and displaying halls are distributed from third floor to the ninth floor. In general, the multi-function (clothing wholesale, trade negotiation, displays, electronic business, international purchase and business center) for international business in YI MA Clothing Plaza is possible. By taking the advantages of complete business facilities and convenient transportation, it is the most advanced compositive clothing wholesale project in Liuhua area at the moment. In addition, from the aspect of inside planning, they have made a clear system to divide the sales area into three parts, which are man’s area, woman’s area, and kid’s area. By improving the commercial environment and the level of market and the serving functions, YI MA clothing Plaza leads fashion trends and attracts the native brand and international brand. The final destination of YI MA Clothing Plaza is that to broaden the field of vision, and to achieve the transformation from the native and the local market to international market during the period of the clothing market’s upgrade.

Today, YI MA Clothing Plaza, with a mature Liuhua clothing commercial circle and a golden area of transportation in Guangzhou, has been start to rent. By having advanced planning and the complete business facilities, the business opportunities are unlimited. In fact, some of the big clothing plazas had been intend to improve the market planning and to refit the decoration, but it had not been achieved because of different kinds of reasons. It is obvious that Liuhua clothing commercial circle is always lack of new source, to link with the international clothing wholesale market. It is necessary to mention that YI MA Clothing Plaza has gained the support by the government, and could make a better deal with the investors. According to the analysis of specialist, YI MA Clothing Plaza will be a very popular trade market.

In the future, Liuhua clothing commercial circle will be more mature and more international by following the correct guideline of the government.