The visiting card of Chengdu Clothing will be issued at next year all over the world!

Xinghai Xiong, the general manager of a clothing company in Chengdu，has been worried over expanding their clothing market. Although the quality of their product is good, it is difficult to let their brand to be popular. Due to the clothing enterprises in Chengdu didn’t centralize their sale market, the same worry around the whole clothing industry of Chengdu.

However, the decentralizing system of clothing industry in Chengdu has been ended since the end of this year. Yesterday, the journalist gained the news that the New World Textile Clothing Purchase Base of Wuxi, which is the biggest clothing center in the world, has set up a “Chendu House” for Chengdu clothing industry specially. It means that Chengdu clothing can stand on the same platform with international and native well-known brand to accept the market choice. This is a group visiting card of Chengdu Clothing, and it is time to create the brand of “Made in Chengdu” by joining together.

The serious reality

The brand of Chengdu is sunk in the clothing market.

Wanxun Zheng has been a general secretary of clothing association in Shenzhen for many years. As he said “The clothing companies in Shenzhen unite as one on creating local brand!”. However, he has been worried very much since he has been back, because there is no consciousness about uniting and local brand in Chengdu clothing industry. Although the west of China is the biggest clothing wholesale area and the proportion of Chengdu clothing occupies more than 80%, most of them are pasted on other province’s brand logo. Although many enterprises of Chengdu have their own brand, the brand is sunk in the market.

the precious opportunity

To organise a group by Chengdu and to explore the ‘New World of Wuxi’.

Since 2003, Chengdu Clothing industry has been awaked to know if the companies do not have teamwork ability and local brand consciousness, they only could be the processing factory for other brand. Thus, by the municipal clothing association’s leading, they started to change their managerial system. This newspaper had paid close attention to “Haibin Model”, which was one of their changing methods. Although it was disappeared for city reforming, it has established the base of team work for Chengdu clothing industry.

At the beginning of this month, the municipal clothing association knew that Wuxi of Jiangsu province was building the new world textile clothing purchase base. Although it will be finished and opened in March of next year, it has taken in the global well-known brand during the building period. Then, Wanxun Zheng, the general secretary, decided to investigate immediately with Chengdu clothing industry.

Wanxun Zheng told the journalist that they found there were lots of international and native enterprises had been signed the contract and ready to join the ‘new world textile clothing purchase base’ when they arrived there on 9th September. All of these enterprises appeared with a team and are well-known brand. For example, native groups include ‘Guangzhou House’, ‘Shenzhen House’ and ‘Fujian House etc., while the international groups include ‘Korean House’, ‘Japanese House’ and ‘the United House’ (America, Italy and French, etc.). Wenxun Zheng said “many undeveloped provinces are refused to join in, because they don’t have brand.”

Wenxun Zheng told the journalist, their twenty representative of the enterprise in Chengdu had known if they could be allowed to join the base, the brand of Chengdu could compete with the numerous international and native brand on the same platform, and be picked up by the wholesale merchant all over the world. This is undoubted chance for Chengdu brand to create the local brand. One thing is worried about by Wanxun Zheng and their twenty representatives are whether they could be accepted by the purchase base.　

The Recognition

“Chengdu House” occupies a whole storey of the purchases base.

Wanxun Zheng started to negotiate with the staffs that were in charge of renting. Actually, they have recognized Chengdu clothing since the beginning of the negotiation. There are three reasons. Firstly, Chengdu is the biggest clothing wholesale area and the biggest clothing production area in the west. Although their product is almost pasted on other brand logo, the quality has been recognized by the clothing industry. Secondly, there are lots of local talented designer. For example, some well-known brands of Italy are designed by the local designer, and are produced directly in Chengdu. Finally, the Italian brand company only provides the logo. Therefore, people in purchases base said that Chengdu won’t lose, if it could compete with other brand on the same platform.

It makes the representative of the enterprise in Chengdu feel very exciting. And the most surprise is that Chengdu will get a whole storey, which is 2500㎡, although there are many applier.

the visiting card of group

Let the whole world knows the clothing of Chengdu.

Why the new world textile clothing purchases base of Wuxi is so attractive? According to the information by the journalists, the purchasing base occupies 130 million ㎡, and is the biggest clothing wholesale center in the world. Excepting the clothing, it also sets the material companies, the clothing designing companies and inquiring company, etc.. Then, you will find that the multi-functional service is possible, and you can get the last clothing information.

By facing the journalist, Wanxun Zheng had a happiness of the success. And the general managers of the Clothing companies in Chengdu have seen the opportunity of creating the general brand of Chengdu. The general manager of Shengyulan Clothing Company of Chengdu said that let the whole nation and the whole world to know the brand of Chengdu, to understand the brand of Chengdu and to buy the brand of Chengdu, while the general manager of Haoshen Clothing Company of Chengdu – Xinghai Xiong said that ‘Chengdu House’ will face to the world as the opening of the new world textile clothing purchasing base of Wuxi in March of next year.