In the international clothing exhibition of China in 2007, there
were many man’s clothing brands of Jiangsu, such as, “Bai Cheng
Hui”, “Ai Bo Er”, “Zhou Yan” “Sheng Ke lang” “Fei YA Da”etc, which
have been a big group to challenge with European man’s clothing.
“Bai Cheng Hui” is one of the challengers that with powerful
strength. It is the professional clothing company that by producing,
investigating, marketing. And it has mainly produced the fashion
business sports clothing. Their product has not only sold well
in Chinese market, but also has sold to Japan, Singapore, Europe
and other countries and areas.
Bai Cheng Hui Clothing Ltd. has had many famous clothing designer,
has caught the latest fashion creative ability. It has focused
on the managerial concept of the international brand, has started
the popularization of the brand integration and the planning system
of store. Furthermore,it has achieved the outstanding achievement,
and has gained much honor, such as, “The famous trademark of Jiangsu
province”, and “ popular brand of Jiangsu” etc..
By aiming “comfortable, elegance and simple”, “Bai Cheng Hui”
has matched up the fashion style. Based on the exquisite designing
style, it has taken the culture marrow of east classical clothing
and to form their special design style and the value of brand
culture. The unique idea and the brief design have showed its
understanding of art; the elegant color and individual creation
have displayed the precious achievement of designers. It has not
only pursued the individual brand, but also has paid attention
to that choosing the clothing material, organizing the color and
working subtly. Every detail and every silk yarn have showed the
elegant taste and high quality, and have been liked by successful
people.
Bai Cheng Hui aims to create a life subject for man, lets them
to fell balance between the career and life, and understand the
meaning of clothing brand for the life. At the same time, people
would feel the brand culture of Bai Cheng Hui during the continued
apperception.
The man who chose Bai Cheng Hui, would occupy the beneficial
position firstly, and would create predominance continually. He
is an successful guider of the industry and is a model of exploring
new ways continually, which is looking for any chances to exceed
the competitors; he knows how to adjust the rhythm of life and
how to enjoy the life.
The fashion business sport clothing of Bai Cheng Hui is a combination
of “new exquisite ism”, “the elegant taste” and the track of pioneer”,
and stresses on the function of the clothing and the comfort of
the material. People are not only can see the diversity from the
various kind of detailed decoration, but also can found that the
exquisite design and the considerate character. Based on the mixing
of the soul of the clothing culture from Asia and Western, it
has not only continued the concept of design of simple, elegance
and fashion, but also has showed the perfect combination of comfort
and fashion, sportswear and formal clothing.
Source: Jiangsu wibesite of China